WE KNOW REAL ESTATE
Koho Marketing Plan Summary

Campaign Setup and Prelaunch
 
"A picture is worth a thousand words"
We arrange for a professional photographer to photograph the interior and exterior of the house and also provide drone* images and walkthrough videos. (Walkthrough videos have become particularly popular at this time.) The first impression that most prospective buyers have of your property will be from on-line photographs and you only have one chance to make a first impression with the consumer.
 
•    Koho Realty “Coming Soon” real estate sign is placed on the property.
•    Marketing narrative for the property, location, and neighborhood is drafted with seller input.
•    Professional photos are uploaded to the MLS system.
•    Measure and scan for floorplans 
•    Scan for 3D Interactive Floorplan
•    Property is posted to Facebook with a “Coming Soon” Campaign.

Week 1 (Campaign Launch)
 
Launch activities that were built during the Pre-launch phase by “announcing” the property’s availability through a combination of online and offline channels.
• Property promoted on the Triangle MLS.
• Listing is automatically emailed through MLS to people looking to purchase homes like yours.
• Listing is syndicated to the online property sites such as Zillow, Trulia, Realtor and approximately 1,400 other sites
• Listing is syndicated with the other brokerage websites and realtor sites giving it exposure both national and international buyers.
• Property video is uploaded into the MLS listing, embedded on Featured Property Page on www.kohorealty.com and uploaded to YouTube.
• Blog post is created for www.kohorealty.com with the marketing narrative.
• Property is posted on Instagram.
• Facebook Ad campaign is created to start marketing the property.

Ongoing
 
Facebook Ad Campaign is promoted weekly directed to people “Likely to Move to the Area”
Property promoted on the MLS and Realtor.com
Campaign Analysis and Improvements
Throughout the campaign cycle, the data will be evaluated to determine whether the messages and images are getting the impressions and Click through Rates (CTR) within the desirable ranges. Adjustments will be made when necessary.  Campaign results will be analyzed and modifications made to ongoing marketing campaigns.
Campaign Performance
 
There is a constant ebb and flow of marketing activities that start and end simultaneously. This is intentionally designed so a steady stream of online and offline interest is being generated, while ongoing promotions will make sure your property is getting in front of both consumers and to the agents representing those consumers.
 
If there is insufficient interest in the property (lack of traffic & showings, negative feedback on value from people who toured the property), then a price reduction is most likely in order. Research and feedback from the market will give guidance on the price to market the home to sell it within the desired timeframe. Once a new price has been determined, the marketing campaign will be updated and a re-launch will take place. If online traffic is not converting into offline tours, then price must be reassessed to attract more traffic.

REVIEWS

  • In a severely demanding market, Nicole (along with Graham) secured us our dream home! We toured numerous places and when we found our now home, she gave great advice on how to go in with the offer and it was accepted the same evening. That never happens! Nicole also was able to help secure concessions from the home inspection which went a long way. Being transplants from California, Nicole helped immensely walking us through the legal process (we didn’t know we’d need a closing attorney) and navigated us through all the bits and pieces. The contractor they recommended has also handled numerous projects for us and we are forever grateful for the connection. You cannot go wrong with Nicole. She’s like your Aunt you wish you saw more as she’s so fun! Literally through rain or sunshine she always comes through - Graham is an added bonus! GO WITH NICOLE. You won’t be sorry.

    Jenna Zeledon

  • Nicole was an extremely well qualified Real Estate Professional. She was always on time and well prepared for every home we toured. Nicole was a very attentive agent, constantly following up with answers to every question we asked. She returned phone calls, emails and text messages promptly. Nicole is highly personable, has an engaging personality and an absolute delight to work with. She always looked out for our best interest - the house that was the best fit for our family. Nicole is definitely one of the best Real Estate Agents in the business and we will recommend her to our friends and family who are thinking about buying or selling a home.

    souschefpatti

  • Nicole was fantastic! I couldn’t have asked for a better partner/advocate to guide us through this process! She was always responsive and gave us great advice. Even when we were having trouble with the appraisal she made many calls to both the appraiser and finance company on my behalf. Couldn’t have been happier with her services.

    dewaynej7

  • Nicole and her husband were wonderful to work with. They were responsive, knowledgeable, and willing to negotiate on my behalf. I would highly recommend them both!

    kirstenehlert

  • We could not be more pleased with Nicole and Graham. From the minute we met them, we knew we were with the right hands. While Nicole was showing us the house, Graham was looking at the condition of the HVAC, roof and structure. During the buying process, they were with us every step of the way from having the best resources for inspections to negotiating the repairs.
    In addition to buying a house, we also sold our house with Nicole and Graham. They worked with us to get the house ready and we sold it the first weekend over asking. The process of selling our house was seamless and they once again worked their magic negotiating for us.
    We were able to buy and sell our house knowing that we had the right people on our side. We could not have wished for anyone better! Thank you for all you do Nicole and Graham!

    elmccorm

  • Absolutely phenomenal agent who combined with her husband provided my best home buying experience to date out of four. They helped us tour the best homes that were in our budget, were very patient through all of our indecisiveness caused by Nicole showing us one fantastic home after another and they also even helped us to see that the first home that we all liked was truly the right home for us. They wer ready and were totally prepared to help throughout the closing process and kept in constant contact with us to make sure we got those new keys in our hands. They were outstanding and I would recommend Nicole and Koho Realty to anyone who wants to make their home buying experience successful and fun.

    zuser20160417091759693

  • I cannot say enough good things about Nicole. We listed our house on Zillow and Nicole brought the first customer and they purchased the house. The full process was painless and she was awesome to work with!!!! Very Good Service and an Excellent Realtor!!!!! Thank you so much, Nicole!!!

    user7935878

  • Great working with Nicole and Graham. Always prompt for showings and fast, responsive communication and patient with us while during our search for a new home. They answered all our questions and provided good suggestions and feedback.

    mcz51221zz

  • Nicole was absolutely perfect for my wife and I while we searched for our next home. She was always there for questions, accommodated our schedule, knowledgeable and positive. Highly recommend Nicole for your next home search.

    user55734414

  • Nicole had my back throughout the entire process. She understood property value and investments, on top of how this impacts a person's life. She values her client's best interest over a good deal for herself. She is smart, organized, punctual, thorough, and graceful.

    suzbarefoot

  • We were very difficult clients in that we were picky and took a long time finding the right house. Over the course of 6 months, we asked Heather to show us approximately 50 houses and we put offers in on several. Heather was patient and supportive throughout the process and really shone once we had an accepted offer.

    ezdaze

  • Heather was so knowledgeable and helpful as we bought our first home. She was patient as we looked at A LOT of homes to figure out what we wanted. She was an advocate when we had to back out of what would have been a bad purchase, rather than just trying to push us to close. When we found what we wanted, she got us a great deal that met our needs and preferences. Would highly recommend!

    djdjeh0524

  • Heather is extremely thorough, responsive (responding immediately day or night) and an absolute pleasure to work with. She continuously devised creative solutions to progress the buying and selling of our homes. Above all else she is honest and straight forward and just an all around good person. Heather really went above and beyond working tirelessly and set the bar very high. Her recommendations were also thoughtful and leveraged solid contacts.

    Overall she really helped reduce the stress of home buying and ensured everything went as smooth as possible. I would absolutely recommend Heather.

    robnorin

  • Our experience with Heather Gray was exceptional from start to finish. Heather worked diligently to resolve all of our challenges and bring us to a successful closing on our property. She was prompt and professional and a joy to work with. I would highly recommend Heather Gray.

    sniederh

  • Heather went above and beyond in every way for my family while closing in on a unique property. Heather exceeded all expectations, with responsiveness and knowledge. Any information we needed Heather took on the burden of hunting down for us. We felt confident with our decision every step of the way because Heather so quickly got us the information we needed. She helped us set up everything we needed in the period leading up to closing and made the experience as smooth as possible and always maintained a kind and extremely approachable attitude. I would recommend Heather to anyone looking to buy or sell.

    hniederhofer216

  • Kristin is a fantastic agent. I gave her a general idea of what I was looking for and after looking at a few places I found online, she suggested one in an area I wanted to be in. Well lo and behold she found exactly what I wanted on her first try. A great location, fit my budget, and overall a great home to make my own. She helped me come up with an offer and it was accepted almost immediately. She helped walk me through the process and being a first-time homebuyer, that helped me immensely. She even helped me line up and coordinate with contractors to do some work after the sale went through. I couldn't have asked for a better agent. She made the entire process very easy to understand and navigate. I HIGHLY recommend her.

    rmariscaljr10

  • Heather is amazing! She helped me every step of the way. She is knowledgeable and willing to go over and beyond. Very responsive to any questions or needs, lots of connections with others in the field, and makes the experience easy and enjoyable

    powen0518

  • Heather was very impressive. She helped me with the entire process. It was a very easy process as a first time home buyer due to Heather. Heather made sure everything from the home inspection was addressed and repairs were made. She also helped get me in touch in a great attorney. She was very responsive even in the evening and on weekends.

    zuser20190830075526965

  • We had a very complicated buy and Heather was there for us every step of the way! She goes so above and beyond! We couldn’t have asked for a better realtor!

    sarina rinab

Nicole Prophet

Broker | License ID: 313289

+1(919) 322-8090

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