WE KNOW REAL ESTATE
Koho Marketing Plan Summary
Campaign Setup and Prelaunch
"A picture is worth a thousand words"
We arrange for a professional photographer to photograph the interior and exterior of the house and also provide drone* images and walkthrough videos. (Walkthrough videos have become particularly popular at this time.) The first impression that most prospective buyers have of your property will be from on-line photographs and you only have one chance to make a first impression with the consumer.
We arrange for a professional photographer to photograph the interior and exterior of the house and also provide drone* images and walkthrough videos. (Walkthrough videos have become particularly popular at this time.) The first impression that most prospective buyers have of your property will be from on-line photographs and you only have one chance to make a first impression with the consumer.
• Koho Realty “Coming Soon” real estate sign is placed on the property.
• Marketing narrative for the property, location, and neighborhood is drafted with seller input.
• Professional photos are uploaded to the MLS system.
• Measure and scan for floorplans
• Scan for 3D Interactive Floorplan
• Property is posted to Facebook with a “Coming Soon” Campaign.
• Marketing narrative for the property, location, and neighborhood is drafted with seller input.
• Professional photos are uploaded to the MLS system.
• Measure and scan for floorplans
• Scan for 3D Interactive Floorplan
• Property is posted to Facebook with a “Coming Soon” Campaign.
Week 1 (Campaign Launch)
Launch activities that were built during the Pre-launch phase by “announcing” the property’s availability through a combination of online and offline channels.
• Property promoted on the Triangle MLS.
• Listing is automatically emailed through MLS to people looking to purchase homes like yours.
• Listing is syndicated to the online property sites such as Zillow, Trulia, Realtor and approximately 1,400 other sites
• Listing is syndicated with the other brokerage websites and realtor sites giving it exposure both national and international buyers.
• Property video is uploaded into the MLS listing, embedded on Featured Property Page on www.kohorealty.com and uploaded to YouTube.
• Blog post is created for www.kohorealty.com with the marketing narrative.
• Listing is automatically emailed through MLS to people looking to purchase homes like yours.
• Listing is syndicated to the online property sites such as Zillow, Trulia, Realtor and approximately 1,400 other sites
• Listing is syndicated with the other brokerage websites and realtor sites giving it exposure both national and international buyers.
• Property video is uploaded into the MLS listing, embedded on Featured Property Page on www.kohorealty.com and uploaded to YouTube.
• Blog post is created for www.kohorealty.com with the marketing narrative.
• Property is posted on Instagram.
• Facebook Ad campaign is created to start marketing the property.
• Facebook Ad campaign is created to start marketing the property.
Ongoing
Facebook Ad Campaign is promoted weekly directed to people “Likely to Move to the Area”
Property promoted on the MLS and Realtor.com
Property promoted on the MLS and Realtor.com
Campaign Analysis and Improvements
Throughout the campaign cycle, the data will be evaluated to determine whether the messages and images are getting the impressions and Click through Rates (CTR) within the desirable ranges. Adjustments will be made when necessary. Campaign results will be analyzed and modifications made to ongoing marketing campaigns.
Campaign Performance
There is a constant ebb and flow of marketing activities that start and end simultaneously. This is intentionally designed so a steady stream of online and offline interest is being generated, while ongoing promotions will make sure your property is getting in front of both consumers and to the agents representing those consumers.
If there is insufficient interest in the property (lack of traffic & showings, negative feedback on value from people who toured the property), then a price reduction is most likely in order. Research and feedback from the market will give guidance on the price to market the home to sell it within the desired timeframe. Once a new price has been determined, the marketing campaign will be updated and a re-launch will take place. If online traffic is not converting into offline tours, then price must be reassessed to attract more traffic.